EcoAdvert

EcoAdvert is an Erasmus+ KA210-VET project that promotes the transformation of marketing education and practice toward sustainability and environmental responsibility. Bringing together partners from North Macedonia, Italy, and Bulgaria, the project empowers VET trainers, marketing students, start-ups, and SMEs to integrate green values and digital tools into their daily work.
Through collaborative research, innovative training materials, and real-world learning experiences, EcoAdvert encourages a new generation of professionals to think critically, act ethically, and market sustainably.

Vision

EcoAdvert envisions a European vocational ecosystem where sustainability is not an option but a core value of marketing and business development. We aim to inspire a new generation of marketers and trainers who design campaigns, products, and learning experiences that create value without causing harm—for people, communities, and the planet. By combining digital innovation, green skills, and transnational cooperation, EcoAdvert strives to become a model of how small-scale partnerships can make a big impact: fostering greener mindsets, more resilient SMEs, and a more sustainable VET landscape across Europe.

Mission

The mission of EcoAdvert is to empower vocational education and training (VET) providers, marketing professionals, and small businesses to adopt sustainable marketing practices that protect the environment, strengthen social responsibility, and foster innovation. Through research-based tools, capacity-building, and collaboration across Europe, the project promotes a shift from conventional marketing toward eco-conscious strategies that minimize the carbon footprint, encourage ethical consumption, and integrate sustainability into every level of marketing education and practice.
EcoAdvert serves as a bridge between education and the green economy, equipping trainers, students, and entrepreneurs with the skills and mindset needed to lead the transition to a sustainable future.

Erasmus+

The EcoAdvert project has been co-funded by the Erasmus+ Programme of the European Union. This support enables the consortium to strengthen green and digital skills within vocational education and training, fostering a more sustainable and inclusive Europe.

Skill Building

The National Agency for European Educational Programs and Mobility contributes to the development of the community as a society based on advanced knowledge, providing environmental protection for future generations and especially exchange, cooperation and mobility in the field of education and training.