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1. What is Sustainable Marketing?
A smarter way of doing marketing that protects the planet while building stronger customer trust.
2. Why do businesses need sustainable marketing today?
Because consumers reward brands that care — and ignore those that don’t.
3. What does the Manual teach me?
It shows exactly how to turn green principles into real marketing strategies you can apply tomorrow.
4. Who is the Manual designed for?
For anyone who wants to market responsibly — students, trainers, start-ups, SMEs, and agencies.
5. How will this Manual help my organisation?
It gives you practical tools to reduce your impact, improve your brand image, and stay competitive.
6. Is sustainable marketing difficult to implement?
Not with this Manual — it breaks everything into simple steps, examples, and ready-made tools.
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