EcoAdvert
Innovative Approaches to Digital Sustainable Marketing by Promoting Environment-Friendly Practices
About EcoAdvert
EcoAdvert is an Erasmus+ KA210-VET project (2024-2-MK01-KA210-VET-000287083) dedicated to supporting the transition towards more sustainable, responsible and digitally enabled marketing practices.
Bringing together partner organisations from North Macedonia, Italy and Bulgaria, the project connects vocational education with the practical needs of entrepreneurs, start-ups and small and medium-sized enterprises. It supports VET trainers, learners and business representatives in developing the knowledge and skills needed to integrate environmental responsibility, ethical communication and credible green values into marketing strategies and everyday business decisions.
Through transnational cooperation, collaborative research, peer-reviewed educational resources, practical training and real-world learning activities, EcoAdvert transforms sustainable marketing principles into accessible and applicable solutions. Its multilingual Sustainable Marketing Manual and Sustainable Marketing Education Toolkit provide practical guidance, examples, exercises and tools for designing responsible campaigns, communicating environmental benefits credibly and avoiding misleading green claims.
By combining sustainability, vocational learning and digital innovation, EcoAdvert encourages a new generation of marketing professionals and businesses to think critically, communicate transparently and market sustainably—contributing to a greener, more competitive and environmentally responsible European economy.
Vision
EcoAdvert envisions a European vocational ecosystem where sustainability is not an option but a core value of marketing and business development. We aim to inspire a new generation of marketers and trainers who design campaigns, products, and learning experiences that create value without causing harm—for people, communities, and the planet. By combining digital innovation, green skills, and transnational cooperation, EcoAdvert strives to become a model of how small-scale partnerships can make a big impact: fostering greener mindsets, more resilient SMEs, and a more sustainable VET landscape across Europe.
Mission
The mission of EcoAdvert is to empower vocational education and training (VET) providers, marketing professionals, and small businesses to adopt sustainable marketing practices that protect the environment, strengthen social responsibility, and foster innovation. Through research-based tools, capacity-building, and collaboration across Europe, the project promotes a shift from conventional marketing toward eco-conscious strategies that minimize the carbon footprint, encourage ethical consumption, and integrate sustainability into every level of marketing education and practice.
EcoAdvert serves as a bridge between education and the green economy, equipping trainers, students, and entrepreneurs with the skills and mindset needed to lead the transition to a sustainable future.
The EcoAdvert project has been co-funded by the Erasmus+ Programme of the European Union. This support enables the consortium to strengthen green and digital skills within vocational education and training, fostering a more sustainable and inclusive Europe.
The National Agency for European Educational Programs and Mobility contributes to the development of the community as a society based on advanced knowledge, providing environmental protection for future generations and especially exchange, cooperation and mobility in the field of education and training.
