From Cooperation to Practical Results
EcoAdvert was implemented through transnational cooperation, collaborative content development, peer review, practical learning, testing and dissemination.
Partners from North Macedonia, Italy and Bulgaria combined their expertise to transform the needs of VET providers, trainers, learners, entrepreneurs and SMEs into practical resources for sustainable marketing.
The project journey included joint implementation planning, development and peer review of the educational materials, the Learning, Teaching and Training Activity in Milan, practical partner work, Transnational Project Meetings, testing, dissemination and the final publication of the project results.
Partner expertise and practical feedback were used throughout the process to strengthen the relevance, clarity and applicability of the Sustainable Marketing Manual and Sustainable Marketing Education Toolkit.
Learning, Teaching and Training Activity
Dates: 15–17 April 2026
Place: Milan, Italy
Host: CRS Laghi
Participants: Trainers, learners, project staff and representatives of the partner organisations
The LTTA in Milan was a central practical stage of EcoAdvert. Participants explored sustainability communication, responsible branding, customer perceptions, green claims, digital tools and sustainable marketing strategy development.
Through presentations, collaborative exercises and intercultural exchange, participants applied these concepts to realistic organisational and business situations. The activity strengthened their competences and created the foundation for the practical results developed after the training.
Learning, Teaching and Training Activity
Dates: 30 April 2026
Place: Online
Host: Marketing Gate
Participants: Trainers, learners, project staff and representatives of the partner organisations
Following the LTTA, each partner transformed the acquired knowledge into a practical sustainable marketing result.
On 30 April 2026, representatives of all three partner organisations presented and discussed these results during an online LTTA follow-up meeting. The meeting enabled the partners to exchange feedback and identify materials suitable for educational use and wider dissemination.
Genova – Sustainable Place Communication
Prepared by CRS Laghi, this research and presentation explore how a destination can communicate its environmental, cultural and social value through authentic and responsible marketing.
Bulgarian Yogurt –
Sustainable Product Marketing
Developed by Balkan Bridge, this case connects sustainability with a traditional product through local identity, responsible branding, consumer value and credible communication.
Created by Marketing Gate, EcoHome presents a sustainable concept for eco-friendly and biodegradable cleaning products, combining research, brand identity, presentation, video, song and logo.
EcoHome – Multimedia Sustainable Marketing Concept
EcoHome in Motion
The EcoHome concept was further developed through two multimedia outputs that combine sustainable marketing, visual communication and creative storytelling.
EcoHome Song: An original song created to communicate the EcoHome message in an engaging and memorable way, promoting environmentally responsible choices and a more sustainable lifestyle.
EcoHome Video Presentation: A short video presentation introducing the EcoHome concept, its visual identity, sustainable product idea and responsible marketing approach.
Final Results
The practical results presented above—including Genova, Bulgarian Yogurt and EcoHome—were achieved through the implementation and practical application of the knowledge, methods and tools developed within EcoAdvert’s two main educational resources:
Sustainable Marketing Manual
Sustainable Marketing Education Toolkit
Their application during the LTTA and subsequent partner-level work enabled participants to transform sustainable marketing principles into concrete research, product and place-marketing concepts, presentations and multimedia communication materials. These results demonstrate the practical relevance and usability of both publications for vocational education and real business contexts.
The Manual and Toolkit are presented on separate dedicated pages of the EcoAdvert website. The original English publications, together with their translations into Macedonian, Italian and Bulgarian, remain freely accessible to VET trainers, learners, entrepreneurs, start-ups and SMEs.ing Education Toolkit
